Are You Using Face Masks the Wrong Way? Types, Tips, and 7 Recommended Brands for Every Skin Type

Face masks have long been a skincare staple — but are you sure you’re using them correctly? Many people wonder why their skin doesn’t seem to improve even after regular masking at home. The truth is, you might not be using the right kind of mask for your skin!

In this article, we’ll explore the main types of face masks, explain how they work, and recommend 7 popular mask brands that can deeply hydrate and revive your skin. Plus, stay tuned till the end for a professional skincare treatment that can take your glow to the next level!

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5 Key Benefits of Using Face Masks

1. Deep hydration for dry or dehydrated skin

Most masks contain powerful humectants like hyaluronic acid, which instantly boost moisture levels and create a protective barrier to lock in hydration. Regular use helps relieve dryness, flakiness, and tightness, keeping your complexion supple and comfortable.

2. Brighter, more even skin tone

Brightening masks enriched with vitamin C, arbutin, or tranexamic acid help reduce dullness and uneven pigmentation by slowing melanin production. Consistent use leaves your skin visibly more luminous and radiant.

3. Enhanced absorption of skincare products

Masks create a semi-occlusive environment that helps active ingredients penetrate deeper into the skin. Whether your goal is hydration, brightening, or anti-aging, using a mask can significantly boost your routine’s overall effectiveness.

4. Strengthened skin barrier

Soothing masks with Centella Asiatica, chamomile, or ceramides help calm irritation and restore a weakened barrier—perfect for sensitive or stressed skin.

5. Instant glow before big events

Masks are a quick fix before important occasions, helping to plump the skin, smooth texture, and create a dewy finish that preps your face perfectly for makeup.

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4 Common Types of Face Masks

1. Sheet Masks — Your Quick Hydration Fix

These are the most convenient and popular type. Made from cotton, Tencel, or bio-cellulose, sheet masks deliver concentrated essence directly onto the skin. After 15–20 minutes, massage in the remaining serum for instant hydration and glow.

Ideal for: All skin types (choose hydrating ones for dry skin, oil-control for oily skin, and gentle, alcohol-free versions for sensitive skin).

2. Clay Masks — The Deep-Cleansing Expert

Clay-based masks, typically made with kaolin, bentonite, or activated charcoal, help absorb excess oil and impurities from pores. Apply evenly, avoid the eye and lip area, leave for 10–15 minutes, then rinse off.

Ideal for: Oily or combination skin. (If you have dry or sensitive skin, use less frequently.)

3. Targeted or Spot Masks — For Specific Problem Areas

These focus on particular zones like the T-zone, chin, or under-eyes, tackling acne, blackheads, or dryness. They come in forms such as nose strips, pimple patches, or eye masks.

Ideal for: Combination skin or those with localized concerns.

4. Sleeping Masks — The Lazy Girl’s Overnight Treatment

Designed to be applied before bed and rinsed off the next morning, sleeping masks hydrate and repair the skin while you sleep.

Ideal for:

• Dry skin → rich cream textures
• Oily skin → lightweight gel formulas

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7 Popular Face Masks in Hong Kong (With Price Reference)

1. Innisfree My Real Squeeze Mask (Sheet Mask)

• Origin: Korea
• Price: HK$10–15 each
• Highlights: Made from natural ingredients with lightweight essence. The Green Tea version hydrates and soothes while providing antioxidant benefits. Great for sensitive skin.

2. Kiehl’s Rare Earth Deep Pore Cleansing Mask (Clay Mask)

• Price: HK$340 / 125ml
• Highlights: Contains Amazonian white clay to draw out impurities and excess sebum, refining pores and reducing blackheads. Ideal for oily and combination skin.

3. DeepCollagen Overnight Mask Series (Set)

• Origin: Korea
• Highlights: A multi-mask kit including options for firming, brightening (Vitamin C), hydrating (Hyaluronic B5), and calming (Cica + Tea Tree). Perfect for busy individuals or skincare minimalists.

4. Sulwhasoo Clarifying Mask EX (Herbal Clay Mask)

• Price: HK$380 / 120ml
• Highlights: Blends Korean herbal extracts to gently exfoliate and purify pores while maintaining hydration.

5. My Beauty Diary Botanical Eye Mask

• Price: HK$120 / box of 7 pairs
• Highlights: Enriched with floral extracts to nourish the delicate eye area, reducing fine lines and dark circles.

6. Shills Deep Cleansing Jelly Mask

• Price: HK$369 / 500g
• Highlights: A refreshing jelly mask that brightens and clarifies the skin while gently cleansing. Best for combination or oily skin.

7. Kiehl’s Calendula & Aloe Soothing Hydration Mask

• Price: HK$350 / 100ml
• Highlights: Infused with real calendula petals to calm, cool, and hydrate. Perfect for sensitive or easily irritated skin.

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How to Use a Face Mask Properly

1. Prep your skin: Cleanse thoroughly before applying a mask. For better absorption, gently exfoliate if your skin allows. Sensitive skin should skip exfoliation.
2. Follow the recommended time: Avoid leaving masks on for too long—when they dry out, they can actually pull moisture back out of your skin.
3. After masking: Massage or rinse off according to instructions, then follow with moisturizer to lock in hydration.
4. Be cautious with sensitive or treated skin: Avoid harsh or alcohol-based masks if your skin is irritated or recovering from treatments. Always do a patch test before full application.

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When Masks Aren’t Enough: Try Thermage FLX

Still not seeing the results you want from your masks? When your skin needs more than hydration, the Perfect Medical Thermage FLX 5th Generation Face Lift Treatment is a game changer. Suitable for all skin types—including sensitive skin—it’s a non-invasive, painless way to lift, tighten, and rejuvenate your skin in a single session.

Using advanced monopolar radiofrequency technology, Thermage FLX delivers heat energy deep into the 4.3mm SMAS layer, tightening the skin and stimulating collagen regeneration for smoother, firmer, and more youthful-looking skin.

Experience visible improvement in elasticity, fine lines, and dullness—all without downtime.

Book now to enjoy a professional skin analysis + Thermage FLX treatment and rediscover plump, radiant, youthful skin.